Unleashing the Ideavirus
Seth GodinIn lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn’t want to hear it anymore from the traditional marketers.
Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including:
*Why ideas matter
*Seven ways an ideavirus can help you
*How to dramatically increase the chances your ideavirus will spread
*The importance of sneezers
*The thirteen questions ideavirus marketers want answered
*Five ways to unleash and ideavirus