Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity
Guojun Zeng, Henk J. de Vries, Frank M. GoThis book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
Jahr:
2019
Auflage:
1st ed.
Verlag:
Springer Singapore;Palgrave Macmillan
Sprache:
english
ISBN 10:
9811309868
ISBN 13:
9789811309861
Datei:
PDF, 3.36 MB
IPFS:
,
english, 2019